How to Get Home Warranty Leads from Real Estate Agents?

If home warranty companies need to be successful, they need to concentrate their efforts on targeting specific sections of the society and not just the whole community in order to get effective sales. So, from this large community of consumers, it makes more sense for home warranty companies to target people who are into buying, homes, condos, apartments, etc. Finding such home hunters, who can become your potential home warranty buyers, is quite taxing. A smart move is to get in touch with real estate agents for their client list, ultimately letting you have easy access to customers who are more than ready to buy your home warranty plans. So, here are the various strategies on how to get home warranty leads from real estate agents.

Target the Mailing Lists of Real Estate Agents

Real estate agents are in the business of buying and selling all types of residential spaces. They usually have a huge list of clients. Contact the agents for their client mailing list, and you will have immediate access to potential home warranty buyers.

Start your marketing efforts by creating a nice emailer, stating how beneficial your home warranties are for their new homes. Or get in touch with an advertising agency to create eye-catching copies and email them to people in the mailing list. This is one of the ways how you can get home warranty leads from real estate agents. 

Get Client Phone Numbers from Real Estate Agents

Along with email marketing, you should also be backed up by other marketing tactics, for example, telemarketing. Instead of calling a whole bunch of people who probably would or would not buy, you can straight away get hold of the phone numbers of home buyers from a real estate agency and recruit cold callers to talk to potential customers personally.

Get a Contact List of Other Real Estate Agents

Have a contact list of all other real estate agencies and establish connections with them because they are the people who have the power to influence their customers to buy your home warranty plans and services.

Contact Their Customers through Facebook

Most real estate agencies would have a Facebook page with a lot of followers, patrons, and random viewers. Many of them would post comments, likes, follow their pages, or will be a part of their Facebook groups. Target such people who are into this kind of activity and contact them through Facebook itself.

Introduce your company, the kind of home warranty services you offer, and how your plans will be beneficial to them. You can also post promotional content about your home warranty business in the real estate agency’s Facebook groups. This is another social media savvy way to get home warranty leads from real estate agents. 

Write Guest Posts for the Real Estate Agencies

Writing guest posts on a real estate agent’s website is one way of driving traffic to your website. Guest posting is writing an article on someone else’s website. With this strategy, you can introduce your company in the article, and embed links that will redirect to your website.

You can also add the links of your other articles, which talk about your business into this guest post so that it can show up high in the search results. This is another sure-fire way to get home warranty leads from real estate agents.

Final Words of Wisdom

All in all, building connections with real estate agencies will help you a lot in the long run. There are many ways to get customers, but the above strategies are the best ways to get home warranty leads from real estate agents, ultimately allowing you to sell your home warranty plans like hotcakes.